Who We Are

Managing Small Business is published by Information Strategies, Inc. (ISI).

Information Strategies, Inc. (ISI) is a Media Company that has created an online marketing channel to 5+ million business leaders in the small-, medium-size business sectors as well as healthcare, and HR areas.

The company acts as a trusted advisor to its audiences, offering detailed, research information and data of use to its readers. 

As an intelligence center, ISI conducts more than 25 surveys each year, many of which are reported in the national media, the company has been able to build a database of actionable information to help marketers better serve these target markets. 

A majority of its audiences utilized one or more of the firm’s marketing channels to purchase or evaluate product in 2006.

Its main publishing efforts are centered on online newsletters which are growing at the rate of 15% per year.  It has a program in place to expand its viral marketing to increase total audience and readers as competition on the Internet heats up.

The company has strategic alliances with Fortune, Source Media, and other print publishers providing online offerings in concert with print products.  Known for its ability to identify new trends and to provide unbiased, actionable information.

Its small-, medium-size business offerings address differentiated audiences, by employee size and sales, as well as provide more focused information specially created for Hispanic managers and business travelers.  It is about to publish a new book on marketing to small business and is in the process of creating a series of seminars for marketers to help them better market their products to the company’s core audiences.

One of its Healthcare website, www.hsafinder.com is the only private, independent website listed on U.S. Treasury website for HSAs. It created the White House Briefing on HSAs.

Another website, www.4hsausers.com, is devoted solely to helping consumers better utilize Health Savings Accounts.

For its consumer readers in healthcare, www.livinguncured.info offers tips on improving day-to-day management of illnesses that are not fatal yet have an ongoing effect on readers.

ISI's HR websites and newsletters are focused on information and data pertinent to HR professionals in smaller enterprises as well as large corporations.

ISI also produces specialized websites including www.travelforsmallbiz.com and www.hsipanicbizdigest.com.

For all of its websites, ISI produces special reports, content for seminars and shows, and offers a selection of books and other materials to its audience.  This group also produces consumer oriented healthcare information through two other publications and websites.

At all times, ISI puts the needs of its readers above all else.

Among ISI’s websites are www.hsafinder.com, www.2sbdigest.com, www.mybusinesschronicle.com, www.sbtimes.com, www.sbprofits.com, www.homebasedbusinessdigest.com, www.sohobizdigest.com, and www.travelforsmallbiz.com, www.livinguncured.infor, and www.hispanicbizdigest.com.

Donald P. Mazzella has more than 25 years experience in publishing and is an expert in small business operations having reported on and led firms in that sector. After reporting and editing stints with newspapers and wire services, he became a senior marketing executive with McGraw Hills Standard & Poors division. Subsequently, he was Editorial Director for a group of magazines operated by Thomson Publications. In recent years, Mr. Mazzella has successfully started and sold companies in the pre-press and small business arena while serving on the boards of public and private companies.

Brought in by Essence Communications to help position the magazine Income Opportunities for sale, he won the National Press Club award for best consumer publication while expanding circulation and advertiser revenue.

Mr. Mazzella holds a BA and MA in Journalism from NYU as well as an MBA from the same institution.